JACKSON WANG
BRAND EXPERIENCE DESIGN AND CONSULTANT
Experience
L'OREAL
Vice President of Retail Design
February, 2017 to Present
Uplift L'Oreal Paris' beauty brand image and retail experience across United States. And leads visual communication, emotional-based retail innovation and seamless consumer experience.
PROCTER & GAMBLE
Design Director of Asia Hair and Beauty
June, 2007 to October 2016
Founder of Greater China Retail Design Team since 2007, Global Design Leadership Team member since 2012, One Asia Leadership Team since 2014. Defined retail design 'white space' for ongoing reinvestment, expand category and brand growth. Led design talent acquisition and retail design capability building. Qualified and led agencies performance schedule and assessment, retail quality process, annual budget management. Recognized as ‘Mentor’ to designers, marketers and sales; invited and spoke at Marketing University, Retail Road Show, World Design Meeting, Design Firm Summit, and Brand Artist.
Key Accomplishments:
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Led Hair brand and agencies for retail innovation across GC and APAC, total business 2.5 Billion; include Pantene, Head & Shoulders, VS, Rejoice. Invented 1st Hair One Super Premium design, +38% sales among P&G brands, category consumption +15%. Key business building block since 2009.
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Led Asia premium skin brands department store counter and package design, ensure Global alignment and Regional technical quality. Result: launched 2200-1600 stores; minimum $300MM record sales for first 3 month of launch. Elevated brand reputation by 3X among Gen Y.
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Led Rejoice brand experience design, total business 75MM. Created Rejoice global brand story, inspirational design consumer, brand visual identity, retail design, packcept and design; across GC and APAC.
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Led Seamless 2020 - Omni Channel vision, design strategy, Gen Y Workshop. Result: Presented at 2016 Global Summit, Barcelona; endorsed by Global President and aligned pilot stores in China, Europe, Japan.
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Stanford d.School’s Design Thinking expert. Planned and led Japan Laundry, Pantene, Rejoice, ‘$2 a Day’, Pampers. Result: 120+ ideas generated, 250+ marketers, designers, engineers, sales and researchers trained.
FORD MOTOR COMPANY
Creative Director and Group Manager
July 1998 to March 2007
Founder and head of Brand Imaging Group. Led talent acquisition and multi-function design management, new business creation, and external vendor management. Member of Ford Motor Company’s Global Brand Committee. Voice of band retail experience to OCCE (Office of Chairman and Chief Executive) and Global Presidents to expand parameters of business growth and ROI by DESIGN. Led branded retail and product invention via Brand Imaging Process, Concept ‘Storytelling’ Process to distinguish and elevate FMC brand portfolio experience at auto show and retail, online and offline, include Ford, Lincoln, Mercury, Jaguar, Aston Martin, Land Rover, Volvo, Mazda. Co-create with Ford Global Marketing, Ford Lab, Ford Land, Ford Public Affairs and external partners ie. Nike, Apple, Philips.
Key Accomplishments:
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‘Millennium Retail Design Vision’ across FMC brand portfolio, include Ford, Lincoln, Volvo, Mazda. Presented at FMC Brand Summit, Cologne, Germany; OCCE alignment (Office of Chairman and Chief Executive). Implemented global retail guidelines, and launched Japan retail flagship across Japan, generated average annual revenue within first month of opening.
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Ford’s 2003 flagship concept car project. Translate 'Ford Tough' design theme to execution at North America International Auto Show. 2003 NAIAS Best Concept and 2003 Telly Award. Established ‘Ford Tough’ design blueprint.
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New Ford B-car Experience. Collaborated with world-renowned designer Marc Newson. Created design theme and visual design brief with exterior and interior design definition for overall experience. Result: Tokyo Auto Show Best of Show Award. Established Ford B-car global design vision.
THE RICHARDS GROUP/RBMM
Art Director/Designer
June 1996 to June 1998
Led Fortune 500 corporate identity design, marketing campaign and collateral design, including: Sprint, Samsung, Texas Instruments, William Sonoma, Home Depot. Led book cover design for acclaimed writer Robert B. Parker, The Dean of American Crime Fiction, publish by Penguin Publishing. Led design trends research to spark organization innovation. Led design and client project presentation interface and revenue stream management.
NEIMAN MARCUS
Art Director/Designer
February 1995 to June 1996
Led super luxury fashion retail monthly and annual publication design themes, content strategies, and storyboard direction. Partnered with global fashion buyers to facilitate fashion retail trend innovations. Art direct fashion retail set design and photography. Result: 150% IYA record annual sales.
Hallmark Cards Inc.
Senior Typographer
1994 to 1995
Customize type design and graphic design for events, publications, web and greeting cards
Education & Achievements
2011 Global Intellectual Patent. Hair One Modular Shelf System (number US 20120097630 A1)
2009 Stanford d.School, Design Thinking
Qualified to plan and facilitate Design Thinking workshop, and to train future trainer and facilitator
1991 to 1994 Art Center College of Design
B.A. Graphic, Package, Environmental Design, with Honors
1988 to 1990California State College, Los Angeles
B.A. Fine/Studio Arts, with Honors
Honors & Awards
2018 > Global Innovation Forum, London. Invitational Lecturer
2018 > FIT, NYC. Invitational Lecturer
2017-18 > FUSE NYC; Foresight and Trends. Guest Lecturer
2017 > FEI Boston: Front-end Innovation. Invitational Lecturer
2009 to 2014 > P&G Global Great Design Awards
2010 > P&G Global Brand Building Award and President’s Award
2009 > P&G Greater China Best Retail Design Award
2005 > Ford Motor Company Brand Bible launched
2005 > FMC 'Millennium Retail Design Vision' launched
2003 > Ford of Japan dealership design launched
2003 > NAIAS Best Concept
2003 > North America Telly Award
1999 > Tokyo Auto Show Best of Show
1999 > Milan Furniture Fair Best of Show
1999 > Summit Creative Award
1997,1998 > Graphis International Design Annual
1996, 1997 > Tops Design Award
Language
English, Chinese Mandarin
Native and Bilingual Proficiency
© 2019 by Jackson Wang Design